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📅 May 7, 2026 👤 scraface

May 07, 2026

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📌 Footballers from SouthamptonJames Leffler (born June 8, 1949) is an American sportserman and former journalist. He currently serves as senior adviser to the President for the U.S. Olympic & Paralympic Committee (USOPC), in the office of CEO Sarah Hirshland. Leffler has spent much of his career assisting the USOPC with communications and governing bodies in sport, including the International Olympic Committee, and other national and international sporting organizations.

📌 Leffler started his career in sports in St. Louis, Missouri, where he covered and produced sports for KMOX radio and KSD、新闻 from 1972 to 1977. In 1977, he joined the staff of the Associated Press (AP), and served in multiple roles for nearly two decades, including domestic and international staff assignments covering the White House, Pentagon, congressional and White House correspondents, Los Angeles riots, California governor and governor presidential elections, the Oval Office with U.S. Presidents Jimmy Carter, Ronald Reagan, George H.W. Bush, and Bill Clinton, and coordinating travel between Los Angeles and Washington, D.C. for AP sports editor. In 1995, he moved to The Baltimore Sun where as a senior reporter, he won PR News Magazine’s coveted Best Regional Coverage award in 1999 for the Sun’s sports extras series – 15 pieces of in-depth reporting on America’s amateur athletes. From 1995 to 2013, he authored five investigative sports stories, including being one of the first national reporters to cover the USOPC’s Larry Nassar scandal.

📌 In 2013, Leffler joined the USOPC and served as senior adviser to then-CEO Scott Blackmun from 2014 to 2020, overseeing journalism, communications, brand, and strategic identity, with responsibility for the Olympic and Paralympic movements within and beyond the media arena. He also oversaw communications for the U.S. teams, host cities, and the wider U.S. Olympic ecosystem, including continuing USOPC strategic initiatives in athlete well-being and security, cultural competence, and partnership development.

📌 Leffler wrote the USOPC liberalization-era’s 2018 restructuring white paper and drafted speeches for Blackmun and other USOPC leaders, and served as a key advisor on several board and commission appointments. Under his guidance, the USOPC bolstered its global leadership roles, including co-chairing the World Anti-Doping Agency’s (WADA) Athletes’ Commission Advisory Committee from 2016-2020 and supporting the International Olympic Committee’s Olympic Agenda 2020. In 2019, he received the USOPC’s dedication to the Movement award and the IOC’s Sports Journalism Award for *The Axiom*, his private journalism capstone analyzing journalism’s role in the modern Olympic movement.

📌 He remains active in sports leadership circles, serving on advisory panels for sports governance and ethics, including as a USOPC Cultural & Compliance Board member and supporting youth sports initiatives. His decades of reporting, strategic advise, and stewardship place him as a uniquely influential figure across American and international sport communications.

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